In a market crowded with scams, your word isn't enough anymore. Pass our independent vetting, earn the Vetted Seal, and get listed where consumers decide who to trust — whatever industry you're in.
Shopping for a service? Find a vetted provider →Anyone can say they're trustworthy. Almost no one can prove it.
Consumers have been burned before, so they've learned to ask one question first: how do I know I can trust you? The Vetted Seal is the answer you can point to — checks you passed, verified by someone other than you, and refreshed every year.
This isn't a badge you buy. It's a standard you meet — a background check, reference calls, a claims review, and a real interview. That's exactly why it carries weight with the people you're trying to reach.
The seal does more than sit on your profile. It puts you in front of consumers who are actively looking for someone safe to work with.
Display the Vetted Seal on your website, profiles, and social — the same mark consumers are told to look for before they spend.
Your verified profile appears in our public Vetted directory, where consumers come to confirm who they can trust.
When consumers come to us looking for someone reliable, vetted businesses are who we point them to first.
Annual re-vetting tells consumers your standing is live today — not a claim you made years ago.
Every market has fraud. The seal draws a clean line between you and everyone still hiding behind a claim.
You can't buy the seal — you earn it by clearing an independent standard. That's exactly why it means something.
Vetting isn't a form and a fee. It's a real background and identity screening — the kind of due diligence a consumer could never run on their own.
A past mistake isn't automatically a no. Non-financial felonies are reviewed on a case-by-case basis — we look at the whole picture, not a single line on a record.
No mystery, no runaround. Here's exactly what happens after you decide to get vetted.
Submit your application and business details, and authorize the background check.
Membership and background-check fees start the process. Not approved? Your membership fee is refunded.
We run the full identity, business, and records screening on you and your company.
We check references — especially around any past issues — and verify how you market your services.
An in-depth interview with tough questions about how you actually operate.
We confirm everything, award your Vetted Seal, and list you. Re-vet each year to keep it current.
Once you're approved, the seal is yours to display. Put it everywhere a consumer decides whether to trust you — and let it do the convincing before you ever say a word.
Clear fees, no hidden add-ons — and your membership fee comes back if you're not approved.
Not approved? You're refunded. Your membership fee is returned if your application isn't accepted.
Start your application →Replace $[XXX] / $[XX] with your current membership and background-check fees.
Drop in real quotes from your vetted members as they come in — the cards below are ready to fill.
“Add a short, specific quote from a vetted member about winning a client's trust.”
“Add a quote about getting found through the directory or referrals.”
“Add a quote about standing apart from unvetted competitors.”
A 10-point screening: government ID, SSN trace, FEIN and Tax ID, D-U-N-S and full business search, a 7-year criminal history, federal and county criminal and civil records, education and employment verification, reference checks, and a review of how you market your services. Approved applicants also complete an in-depth interview.
All of them. Consumer Trust Advocacy vets business owners and service providers across every industry — the standard is the same whether you're in home services, finance, wellness, the trades, or online.
Possibly, yes. Non-financial felonies are reviewed on a case-by-case basis. We consider the full context rather than issuing an automatic denial.
You pay a membership fee plus a one-time background-check fee. If your application isn't approved, your membership fee is refunded.
Yes. Vetting is re-done every year. Annual re-vetting is what lets consumers trust that your standing is current — not a one-time claim.
In our public Vetted directory — the place consumers come to confirm a business has earned the seal.
Absolutely. Once approved, the Vetted Seal is yours to display on your website, social profiles, email signature, and client-facing materials.
Start your application today. Complete it, authorize your background check, and submit your fees — and let the seal speak for you.
Tell us about you and your business and we'll send your application and background-check authorization. Have questions first? Send them below.